I've seen some dissatisfaction in Q&a of late with how Google is taking care of hunt bits and META descriptions. You may have seen a schizophrenic query item that looked something like this:
Site managers are justifiably baffled when they see the META depictions they've worked over get thoughtlessly threw aside. Along these lines, where do scraps originate from, and is there anything you can do to stay in control?
Seek Snippet Basics
Commonly, look pieces originate from 1 of 3 spots (and we're simply talking essential scraps here, not rich bits like sitelinks):
In the sample above, Google is utilizing my question ("January 11") and pulling up page content that the calculation thinks is important. Since that duplicate is truly simply dates and pieces, I wind up with an unusual crush up of on-page duplicate.
Controlling Search Snippets
In this way, is there anything you can do to twist Google to your will and dependably utilize your META portrayals? Shockingly, the short answer is "no". Like such a large amount of SEO, however, there are a few approaches to push Google in the right bearing:
1. Focus on META Description
How about we say that, for reasons unknown, we truly needed that Seomoz blog entry to rank for "January 19". One arrangement is to verify that expression shows up in our META depiction for the pertinent page. In the event that Google can discover the matching duplicate in your portrayal, they're more inclined to utilize the tag as seems to be. It's likewise simply a decent practice – evaluating what your center target magic words are and focusing on them characteristically in your META portrayal (don't simply make it a rundown of catchphrases, obviously) will help you center your generally on-page SEO deliberations.
2. delete Duplicate Metas
Sometimes, having an excess of pages with copy TITLE labels or META portrayals can lead Google to rank the wrong page or channel that META portrayal. De-copying your Titles and META portrayals is a decent practice at any rate, yet verifying that each one page has it novel and significant portrayal can likewise help protect that Google sees esteem in those depictions.
3. Obstruct Your ODP Listing
In the event that you think that your pursuit scrap is originating from the Open Directory Project (this would be more regular on the landing page than deeper pages and long-tail inquiries), you can piece Google from utilizing your ODP posting with the accompanying META tag:
<meta name="robots" content="noodp">
This issue isn't exactly as normal as it used to be, however it does still pop up occasionally.
4. Obstruct Your Snippet (Caution)
There's an alternate, significantly more serious META label you can use to square your scrap altogether:
<meta name="robots" content="nosnippet">
This mandate will evacuate your bit ENTIRELY, however, so utilize it with alert. It can likewise impact storing. All in all, I'd just utilize this alternative if Google is bringing freedoms with pieces that could hurt your brand or reason lawful issues. Ordinarily, these issues would be better managed in your on-page content straightforwardly.
5. Leave it alone
Google's endeavors to match bits to inquiries don't generally work the path you'd like, yet when all is said in done they're a good thing. Matching, bolded watchwords drive click-throughs, and individuals infrequently read the entire content of a scrap. On the off chance that its simply a few long-tail inquiries, don't stress over it
Site managers are justifiably baffled when they see the META depictions they've worked over get thoughtlessly threw aside. Along these lines, where do scraps originate from, and is there anything you can do to stay in control?
Seek Snippet Basics
Commonly, look pieces originate from 1 of 3 spots (and we're simply talking essential scraps here, not rich bits like sitelinks):
- META depictions
- On-page duplicate
- Open Directory Project (ODP) information
In the sample above, Google is utilizing my question ("January 11") and pulling up page content that the calculation thinks is important. Since that duplicate is truly simply dates and pieces, I wind up with an unusual crush up of on-page duplicate.
Controlling Search Snippets
In this way, is there anything you can do to twist Google to your will and dependably utilize your META portrayals? Shockingly, the short answer is "no". Like such a large amount of SEO, however, there are a few approaches to push Google in the right bearing:
1. Focus on META Description
How about we say that, for reasons unknown, we truly needed that Seomoz blog entry to rank for "January 19". One arrangement is to verify that expression shows up in our META depiction for the pertinent page. In the event that Google can discover the matching duplicate in your portrayal, they're more inclined to utilize the tag as seems to be. It's likewise simply a decent practice – evaluating what your center target magic words are and focusing on them characteristically in your META portrayal (don't simply make it a rundown of catchphrases, obviously) will help you center your generally on-page SEO deliberations.
2. delete Duplicate Metas
Sometimes, having an excess of pages with copy TITLE labels or META portrayals can lead Google to rank the wrong page or channel that META portrayal. De-copying your Titles and META portrayals is a decent practice at any rate, yet verifying that each one page has it novel and significant portrayal can likewise help protect that Google sees esteem in those depictions.
3. Obstruct Your ODP Listing
In the event that you think that your pursuit scrap is originating from the Open Directory Project (this would be more regular on the landing page than deeper pages and long-tail inquiries), you can piece Google from utilizing your ODP posting with the accompanying META tag:
<meta name="robots" content="noodp">
This issue isn't exactly as normal as it used to be, however it does still pop up occasionally.
4. Obstruct Your Snippet (Caution)
There's an alternate, significantly more serious META label you can use to square your scrap altogether:
<meta name="robots" content="nosnippet">
This mandate will evacuate your bit ENTIRELY, however, so utilize it with alert. It can likewise impact storing. All in all, I'd just utilize this alternative if Google is bringing freedoms with pieces that could hurt your brand or reason lawful issues. Ordinarily, these issues would be better managed in your on-page content straightforwardly.
5. Leave it alone
Google's endeavors to match bits to inquiries don't generally work the path you'd like, yet when all is said in done they're a good thing. Matching, bolded watchwords drive click-throughs, and individuals infrequently read the entire content of a scrap. On the off chance that its simply a few long-tail inquiries, don't stress over it
